The new boss of supermarket Waitrose has backed calls to stop any relaxation of rules banning imports of chlorinated chicken and hormone-injected beef.
James Bailey said Waitrose would not stock such products.
The message supports a National Farmers Union campaign to ban imports of food produced to a lower standard than currently allowed in the UK.
Trade Secretary Liz Truss told MPs last week that the UK’s food standards will not be compromised by new trade deals.
She was responding to growing fears that lower standard imported food could form part of a future UK-US trade deal.
In Waitrose’s Weekend magazine Mr Bailey pointed out that a million people have signed a National Farmers Union (NFU) petition calling for laws to prevent future trade deals leading to food imports that would be illegal to produce in the UK.
“We will never sell any Waitrose product that does not meet our own high standards,” he said.
He said that “any regression from the standards we have pioneered for the last 30 years would be an unacceptable backwards step”.
He added: “It would be simply wrong to maintain high standards at home yet import food from overseas that has been produced to lower standards.
“We would be closing our eyes to a problem that exists in another part of the world and to animals who are out of our sight and our minds.”
The majority of British consumers are against imports of lower standard food, according to a Which? survey published on Thursday.
Some 95% of consumers said it is important for the UK to maintain existing food standards, which ban the use of chlorine-washing, growth hormones and many pesticides.
Meanwhile 86% fear a weakening of standards could lead to the import of products banned in the UK.
Which? warned that could lead to chlorinated chicken and hormone-treated beef being served up in schools, hospitals and restaurants, where people may have little information or choice about what they eat.
Sue Davies, head of consumer protection and food policy at Which?, said: “Food standards in the UK must not be compromised by any trade deal that would betray decades of progress on food safety, quality and animal welfare.”
A Department for International Trade spokesman said: “This government has been clear it will not sign a trade deal that will compromise our high environmental protection, animal welfare and food safety standards.
“Chlorinated chicken and hormone-injected beef are not permitted for import into the UK. This will be retained through the EU Withdrawal Act and enshrined in UK law at the end of the transition agreement.”