jueves, mayo 23, 2024

Selling a new tea: ‘Get the liquid on the lips’

How do you manage to create a market in the West for one of Asia’s most exotic drinks? Freya Twigden first tasted kombucha – a type of fermented tea – when she was studying in China. Returning to Britain, she brewed it herself and sold it under the label Fix8.

But how do you sell a tea with a pungent, sweet-and-sour tang? Her answer was to go door-to-door, selling it personally in shops and cafes. The challenge, she says, was «to get the liquid on the lips».

.css-po6dm6-ItalicText{font-style:italic;}Video and script: Jeremy Howell